Southern Cross Care Unveils Refreshed Brand Identity and New Website

Southern Cross Care (NSW & ACT), one of the leading aged care providers across NSW and ACT, today launched its refreshed brand identity and new website.

The new website showcases Southern Cross Care communities and homes in a way that better reflects the organisation's enthusiasm and commitment to helping people "live life to the full". The website features a "Service Finder" tool for users to easily locate the information best suited for them.

Southern Cross Care Chief Executive, Paul McMahon says, “The refreshed brand is in tune with our clients. In redeveloping the brand identity, we conducted extensive customer research, including focus groups, to ensure our brand resonates with our audience.”

The launch of the brand and website marks the culmination of a 12-month initiative, reflecting the organisation's unique culture, value proposition, and reputation as a leading aged care provider.

“The refreshed brand emphasises that we provide so much more than just physical care to our clients. We're here to help them live independently and on their own terms,” said Mr McMahon. “We've also delivered a new employee intranet, further demonstrating our desire to be a truly client-driven organisation, both inside and out.”

As aged care experts, Southern Cross Care provides a full range of integrated services, including  Home Care, Retirement Communities, and Residential Aged Care. They have been successfully supporting older people for close to 50 years, with homes and retirement communities in over 41 locations across NSW and ACT, including many rural communities. They also deliver Home Care services extensively throughout NSW.

Click here to find out more about Southern Cross Care NSW & ACT's aged care services.