Cartoons Help Share Care and Friendship Story

Care and Friendship has been at the heart of Braemar since it was founded in 1952. The long-established aged care provider adopted a relationship centred care approach early in its existence, with a focus on building the bonds that exist between residents, their families and staff.

Braemar believes that this approach, which acknowledges the importance of human connections, provides numerous benefits for the residents in an aged care environment.

“A Care and Friendship focus blends two of the most essential elements of an aged care experience. All Australian’s deserve access to high quality care as they age and many providers are striving to ensure quality care is on offer. But what we are seeing is that friendships; and quality human relationships; add a level of emotional support to the elderly, their loved ones and aged care workers.” said Wayne Belcher (OAM), Chief Executive of Braemar.

“Aged care is a very human industry. Residents often feel vulnerable and nervous when commencing their aged care journey. Through quality relationships and a genuine friendship focus we see these stresses greatly reduce as our team come together to celebrate the connections they form with those in their care.”

To help showcase the Care and Friendship experience, Braemar has partnered with noted Australian cartoonist Jason Chatfield (cartoonist of the ever-young Ginger Meggs as well as a contributor to MAD and The New Yorker). Chatfield has produced a series of illustrations for Braemar throughout 2018, which share a snapshot of the Care and Friendship approach at Braemar in a fun and engaging way.

The latest installment depicts a gardening scene inspired by activities at Braemar House in East Fremantle. These illustrations, showing a resident, his grandson and a Braemar carer, are displayed on Transperth busses in a full-back campaign via APN Outdoor for the next two months.

The cartoons are also being shared on Braemar’s website and print media including WA Senior, The West Australian and Have a Go News.

Collectively, the illustrations showcase Braemar’s care and friendship philosophy, showing residents participating in a number of activities from gardening to pet therapy to enrichment lectures.

Find out more about Braemar.