Model Residents Star in New Aged Care Campaign

Four Brisbane seniors were models for a day when they featured in a professional photo shoot for a new aged care promotion. 

From the make-up chair to camera flashes, Don Smith, Jim Chadwick, Joan Bell and Maud Harbort were treated like stars during the photo shoot at the Carinity Brookfield Green aged care community.

“Our residents really enjoyed this new experience of being 'on set' and had a ball being photographed,” Carinity Brookfield Green Activities Officer Nicola Zuvich says.

“The smiles on their faces were genuine. True happiness like that isn't something that's easily faked.”

The photos have been used in Carinity's new “Living with Purpose” campaign with images of the vivacious seniors featured on posters in shopping centres and bus shelters around Brisbane.

Promoting inclusiveness and purposeful activity, Living with Purpose highlights the stimulating experiences and activities offered to seniors living in Carinity residential aged care communities.

“Far from being places where people go to exist, our aged care communities are where people go to live,” Carinity Aged Care Executive Manager Valmae Dunlea explains.

“Carinity understands that the difference between really living, and just enduring, lies in the richness and variety of meaningful experiences.

“We recognise each person is unique. We passionately believe everyone deserves to feel loved and supported, whatever their life’s circumstances.”

Find out more about Carinity.