ACH Group Launches New Home Care Campaign: “A Little Help Can Be a Big Help”

ACH Group, one of South Australia’s leading aged care providers, has launched a new advertising campaign titled, “A Little Help Can Be a Big Help”, which highlights the everyday realities of ageing and the positive impact of home care services.

ACH Group Chief Executive Officer, Linda Feldt, said “That while the signs of ageing can be subtle, they can have a significant impact on a person’s independence and overall wellbeing.”

“At ACH Group, we are here to support older South Australians to live well in their own homes for longer.

“Inspired by customer insight, the campaign explores how ageing often unfolds gradually through small but relatable challenges like reaching high shelves or lifting heavy loads of washing.

“Each scene is carefully crafted to reinforce the message that small supports can lead to big improvements and help people to remain independent for longer.”

“The campaign was developed in collaboration with Sauce, SMPR, and Seed Advertising.” Ms Feldt said.

“We recognised the importance of promoting our services now to help older South Australians understand how home care can support their independence and how they will feel with care from ACH Group. When older South Australians are ready for home care or have questions about the new program, we want them to know we are here,” she said.

Now live, across multiple platforms, the campaign aims to engage those considering support at home, offering a fresh perspective on ageing well.

ACH Group offers a wide range of home support services including health and wellbeing, social
support, and at home services (personal care, cleaning, home and garden maintenance).

Find out more about ACH Group